Rolling 30-day restaurant benchmarks

What diners actually do on restaurant websites

Updated daily using the previous 30 days of anonymized, aggregated activity across hundreds of restaurant websites.

Only percentage-based benchmarks are published. No individual restaurant data or absolute traffic totals are disclosed.

Data period: Jul 28, 2026–Aug 27, 2026 · Updated daily · Last refreshed Aug 27, 2026

See how your restaurant comparesExplore the benchmarks

Headline findings

77.9%

of identifiable external arrivals come through Google

56.7%

of measured button engagement centers on menus

77%

of restaurant website sessions happen on mobile

Acquisition

Where diners discover restaurant websites

Direct traffic is intentionally excluded so this benchmark focuses on the outside platforms restaurant operators can influence.

Share of externally referred restaurant website arrivals by source, in percent.
Google Business & Maps46.2%
Google organic search30.4%
Facebook & Instagram paid8.9%
Facebook & Instagram organic3.2%
Bing2.4%
Yelp1.7%
Other referrals1.4%
Google paid search1.3%
Emerging & smaller sources4.5%
77.9%

Most externally referred restaurant website arrivals come through Google.

Where to focus

Google Business & Maps

Treat the profile like a storefront: accurate hours, correct categories, working menu and ordering links, and current photos.

Organic search

Give search engines readable menu, hours, and location pages instead of images or PDFs they cannot parse.

Paid & organic social

Send social traffic to the menu or ordering page it was promised, not to a generic homepage.

Intent

What diners want when they click

Share of measured button engagement by action type, in percent.
Menu viewing & navigation56.7%
Online ordering18.1%
Hours, location & directions7.5%
Specials & deals4.6%
Reservations2.8%
Gallery & photos2%
Other actions8.3%
74.8%

of measured button engagement centers on menus or ordering.

Page mix

The anatomy of a typical restaurant website visit

Share of restaurant website pageviews by page type, in percent.
Home47.3%
Menu32.3%
Hours & locations6.1%
Events & specials2.4%
Gallery2.1%
About1.8%
Contact1.3%
Other page types6.7%
79.6%

Home and menu pages account for most of the average restaurant website's pageviews.

Devices

Mobile is the restaurant website

Design for the guest deciding where to eat from a phone—not primarily for someone sitting at a desktop.

Share of restaurant website sessions by device type, in percent.
Mobile77%
Desktop22%
Tablet1%

Timing

Dinner decisions start before dinner

Share of restaurant website visits by two-hour period in venue-local time, in percent.
12–2 AM2.5%
2–4 AM1.3%
4–6 AM1.5%
6–8 AM3.3%
8–10 AM7%
10 AM–12 PM11.3%
12–2 PM13.4%
2–4 PM12.4%
4–6 PM17.1%
6–8 PM15.7%
8–10 PM8.9%
10 PM–12 AM5.4%

Time periods are shown in each restaurant's local time.

32.8%

of visits begin between 4 and 8 PM.

Weekly rhythm

The weekend starts on Friday

Share of a typical week's restaurant website audience by day, in percent.
Monday13.4%
Tuesday11.4%
Wednesday12.5%
Thursday12.3%
Friday16.5%
Saturday18.4%
Sunday15.5%
50.4%

Friday through Sunday represent the bulk of a typical week's restaurant website audience.

Outbound

Where guests go next

Each value is the percentage share of qualifying outbound clicks to that destination. These shares describe where guests are sent next—not conversion rates or platform performance.

Share of qualifying outbound clicks by destination, in percent.
Toast31.7%
DoorDash17.8%
OpenTable9.5%
inTouchPOS5.6%
Google Maps4.5%
Resy3.4%
Other destinations27.5%

Playbook

Turn the benchmarks into action

  1. 1

    Make the menu effortless to reach on mobile.

  2. 2

    Keep Google Business Profile links, hours, categories, and photos current.

  3. 3

    Put ordering, directions, and reservations above the fold.

  4. 4

    Publish menu, event, and special changes before afternoon traffic builds.

  5. 5

    Test every high-intent action on a phone.

How does your restaurant website compare?

Get a personalized review of your menu experience, mobile usability, and guest conversion paths.

Get a free website review

Methodology

  • Rolling previous 30 days, updated daily.
  • Aggregated across hundreds of restaurant websites.
  • Known bots, test traffic, advertising hosts, and Checkle internal traffic are excluded where applicable.
  • Venue-local time used for the time-of-day distribution.
  • Percentages are rounded for readability, so some distributions may total slightly above or below 100%.
  • Small categories are grouped for clarity and privacy.
  • No individual restaurant results or absolute activity totals are disclosed.